While her latest business endeavor, Orejen Fashion Lab, is a relatively new addition to the world of womenswear, creator Tonya Belle is no fashion rookie. A first generation Canadian of Trinidadian descent, Belle’s professional journey began as a retail store manager after studying fashion management at Seneca College.
From there she became a merchandiser for Tommy Hilfiger, before becoming the first merchandiser ever for luxury fashion retailer, Holt Renfrew. Persistent weekly calls to Holt’s human resource department finally lead to a merchandise associate position in their buying office where she began honing her love for supporting emerging brands.
She had additional buying stints at Sporting Life, Sears, TJ Maxx, and Target totally over 15 years of buying experience before she entered maternity leave and set her sights in a new direction…
Continue reading Orejen Fashion Lab: How Tonya Belle Turned Her Passion to Profit
What do you think would happen if you gave 68 unique and different women one leather jacket to wear according to their own personal style? For the launch of their customized leather jacket collaboration, downtown Toronto fashion boutique Convey and leather design studio Namesake teamed up and did just that. And I was lucky enough to be one of the chosen ladies.
Continue reading 1 Jacket. 68 Ways.
Remember when I said I had something in the works with downtown Toronto boutique Smoke + Ash? Well on the evening of April 7th, at the one year anniversary party, that project was revealed. I was so happy to be the muse for a fashion film celebrating their one year anniversary as one of the coolest fashion destinations in one of Toronto’s trendiest neighborhoods, West Queen West.
Continue reading Starring in a Fashion Film by Smoke + Ash
If you follow me on Instagram, then you already know that right now I’m in Miami. What I haven’t mentioned yet is that right before I left, I was working on a special project for Toronto West Queen West boutique Smoke + Ash.
It came about in the most organic way. A follower of mine on Instagram (hey, hun!) tagged me in a post S + A put up calling for a model to “Be [Their] Beyoncé”. Without even knowing what that meant, a day or two later I sent them an email and a few days later I was meeting with the store owner, Jaya, and the rest of the production team. Soon after Jaya told me they had chosen me to be the lead in this secret project celebrating their one year anniversary.
Continue reading Behind-the-Scenes of Smoke + Ash’s 1 Year Anniversary Shoot
Do you guys remember when I said I wanted to open up more? Well I meant it and what I have for you now is a side of me that I’ve never before been so open about…until now.
Continue reading Featured on Ugly Duckling Diaries
“Do you remember where we first met?” Cameron Wilson asked me in the midst of our photoshoot. I thought about it for a moment. I knew we had gotten acquainted through Instagram but where had we met in person? I remembered him spotting me a few weeks prior on the patio of this little restaurant on West Queen West. “Java House?” I replied, unsure of my answer. “No, three years ago at the Coco and Breezy pop up shop at Jacflash,” he said. “Wow! Really?” I exclaimed, surprised he remembered me from our chance encounter in 2012 when NYC eyewear designers and twin sisters Coco and Breezy held their event at a now defunct fashion boutique. I couldn’t believe I had crossed paths that long ago with one of the co-founders of Toronto streetwear brand and internet darling, Untitled & Co.
Continue reading Shot by Untitled&Co
I first met Ema Walters on Instagram via our mutual connection to Sophomore Magazine. I thought she was so creative and told her I would love to work with her. Then before I knew it she was inviting me to collaborate on a fun, late-night photoshoot with her two friends Ana and Tessa. Together these three girls make up the supremely creative girl gang known as EATmorefun, or EAT for short.
Continue reading Love, Mirian & EATmorefun
The debut issue of Sophomore Magazine is out now and I’m happy to have been a part of it. I was flattered when my fellow Ryerson University alumni asked me to take part in the feminist, fashion magazine they were launching by posing for a cover back in February. Since then I’ve watched the publication grow to where it is now in its finished form. It’s so inspiring to watch a group of people set a goal and achieve it. Head over to their website to learn more about the magazine “For twenty-somethings on their way” and see how you can get your hands on a copy.